128 Beats Per Minute

*Golden Eraser, Honorable Mention, Fall 2006

In our Business of Advertising class during the first semester at VCU Adcenter, our roles were reversed for one assignment. Communications Strategists (like myself) and Creative Brand Managers were asked to become Art Directors and Copywriters for a Red Bull campaign. The Art Directors and Copywriters wrote the creative briefs given to us. The brief I received said “Red Bull Declares War on France,” a response to France’s decision to ban Red Bull. Here is the result. Keep this in mind: first year, first semester of ad school, planner working as an art director/copywriter.

(DISCLAIMER: I have visited France, and it is a very lovely country. These ads were made only in jest. Please direct any complaints to the following address: 1600 Pennsylvania Ave, Washington, DC. Don’t tell them I sent you. Thank you.)